The world’s first IPA begins with an entrepreneur, who was lucky to have located his brewery business close to the East India Company, which was in the business of bringing exotic stuff back to the UK, and that meant the ships were a little light on the way there (plenty of room for beer). “At the end of the day, we wanted to create a beverage that’s super flavorful,” Wertheimer said.This is a story all about how my life got flipped-turned upside down. And hey, it’s a beer-y, zero-alcohol, zero-calorie, and zero-carb beverage for when plain water just isn’t cutting it. I’m drinking more Hoppy Refresher than beer.”Īt a time when more and more breweries are getting away from making just beer, and shifting to N/A beer, cocktails, and hard seltzer, Lagunitas is thinking the sparkling water train might be the right one. “I love beer, but I’m also a big sparkling water guy. “It’s a really versatile product,” Wertheimer said. Wertheimer said the water is perfect for people who don’t want or can’t have a beer when they’re thirsty, whether they’re non-drinker, a pregnant mother, an ultra-marathoner during training, or simply at work. Unlike most sparkling water brands which rely on artificial flavors, additives, and “essences,” Hoppy Refresher truly is flavored by hops, just like beer.
The blend of hops - Citra, Equinox and Centennial - and a “pinch of brewers” yeast helps push the hoppy narrative. The water is the brewery’s first non-alcoholic drink but it is still inspired by the brewery’s hop know-how. While a glut of sparkling water products and perhaps general bubble deflation has caused La Croix sales to shrink, Lagunitas is banking on its fans to need non-alcoholic refreshers occasionally, too. “Even as we innovate more and more, and release more products, it’s important we are paying homage.” “That IPA is what we hang our hats on and what put us on the map,” Wertheimer said. Hoppy Refresher is a true homage to its flagship West Coast-style Lagunitas IPA - which The Manual previously named one of the 10 most important craft beers - and the growing, hip, now, and happening sparkling water craze.
0 kommentar(er)
